BRIEF

To promote the Royal Challenge American Pride Whiskey (750ml & Hipster) through them consuming it during small celebrations with friends - here through Backyard Barbeque Parties.

ACTIVATION

Onboarding 4 Celebrity Artists for statics and a few junior artists for videos for the campaign.
Here we tried to recreate and show the emotion of cheer, enthusiasm and energy in their backyards with Barbeque & Royal Challenge American Pride Whisky by Artist’s side.

HASHTAGS USED

#JoinTheAmericanPride #RoyalChallengeAmericanPride #BlendedwithAmericanBourbonWhiskey