BRIEF

The campaign’s idea is to bring the most trending Fluid art with Antiquity Blue whisky and in order to make this even more trending we got @sakshilunkadart onboard. She designed the new Antiquity Blue bottle highlighting the richness and smoothness of the liquid with the new and colourful packaging

ACTIVATION

Selected 4 Premium influencers along with Sakshi, produced high quality scripted videos. Through the rewind mechanism we took the viewers on a journey from the final designs of the bottles to the moment when sakshi and other Influencers tastes antiquity and gets inspired to create the designs.

HASHTAGS USED

#InTheMaking #AntiquityXSakshiLunkardArt #AntiquityBlue