BRIEF

To promote the Black & White Blended Scotch as a drink that pairs well with food and is ideal for sharing through events called Table For Everyone across PAN India.

ACTIVATION

We curated an event called Table For Everyone by inviting influencers to come and sit at a table and share food made by the Celebrity Chefs like Vicky Ratnani, Saransh Goila, Nayanjyoti, Parth Bajaj, Megha Kohli, Chinu Vaze etc. and share drinks made by the celebrity mixologists. The combination of food and cocktails highlighted how well Black & White Scotch blends with different flavours. The influencers were encouraged to play fun and interactive games and share their experience on social media.

RESULTS

This concept which was so unique and engaging became a ritual and the brand started hosting tables at almost every big city event like Grub fest, Zomaland etc and many famous restaurant collaborations all across country.

HASHTAGS USED

#Collaboration #BlackandWhiteGingerale #TableForEveryone