BRIEF

To promote Captain Morgan Rum, more as an ingredient in desserts which are prepared around Christmas and use some seasonal influence.

ACTIVATION

We chose 10 dessert chefs/bakers on instagram, who prepared some beautiful and mouth watering desserts using Captain Morgan Rum and went live in December as Rum is very popular around Christmas season for making desserts with. We used flatlays and top shots of the prepared dessert along with the bottle of Captain Morgan.

HASHTAGS USED

#CaptainsRumDessert #CaptainOfFun #WorldsBestRum