BRIEF

To promote Gordon’s Gin using the daily ritual of the sun setting on a summer’s evening to invite people to experience Gin in a new way.

ACTIVATION

Selected 5 influencers who belong to LGBTQ community to produce premium quality photos with their friends at 5PM. We wanted to show the Inclusiveness of LGBTQ community in this campaign.

HASHTAGS USED

#ShallWe #Its5pmShallWe #SplendidSunsets