BRIEF

The objective behind the campaign is to enhance consumers drinking experience wherever and whenever they go through quality scotch packed in a #HipFlask which is modern and stylish and refrain new self-expression.
The campaign idea is to showcase the essence of the Hipster amongst the vibrant cultural landscape of your city.

ACTIVATION

Hired 50+ Premium Photographers/Influencers/Creators from Delhi, MP, Goa and Punjab, to create 50+ exclusive online content.

RESULT

• Generated 80,000+ impressions from the content
• 10 biggest influencers in India participated
• 50+ content generated on Instagram in over a month

HASHTAGS USED

#JustGotHip #Hipster