BRIEF

To bring alive the World Most Travelled Billboard along with Johnnie Walker the Journey through life-sized billboards and mini billboards. The influencer to share their visual perception as seen through the Mini billboard and the same to be leveraged through their social media handles creating conversations around the travelling billboard and Johnnie Walker The Journey
#TheTravellingBillboard #JohnnieWalkerTheJourney

ACTIVATION

Hired 175+ top photographers/ influencers/ creators of India, to create 200+ online content

RESULT

Generated 5.5 Million+ Impressions and 10K+ User Generated Content on Instagram

NUMBERS & FACTS

• 15 Million Impressions (Followers)
• 7.4 Million Views
• 5.5 Million Reach
• 3000+ Social Media Posts
• 440,000+ Engagement440,000+ Engagement
• 160+ Influencers/Creators onboarded
• Prime Locations Covered
  • Taj Mahal
  • Qutub Minar
  • Gateway of India
  • Hawa Mahal
  • Kuttanad, Lowest Point of India
  • Manali
  • Ladakh (18,800 Ft. above sea level)
  • Rann of Kutch (Largest Salt Desert of World)
  • Dong Valley (First sunrise of 2020)
  • Kolukkulmalai (Highest Tea Plantation field in World)