BRIEF

To promote the McDowell's No.1 Celebration Rum through cocktails in West Bengal through a few celebrity artists/creators consuming it during Pujo festival celebrations at home with their friends.

ACTIVATION

Onboarding 2 Celebrity Artists for statics and 2 Micro Influencers for videos for the campaign.
Here we targeted the audience through their love for the festive season around Pujo in West Bengal and recreate and show the emotion of celebration, cheer & enthusiasm in their at home get togethers with friends, consuming cocktails made using McD No.1 Celebration Rum with the bottle next to them.

HASHTAGS USED

#SpiritOfCelebration #No1CelebrationRum #No1Rum