McDowells Yaari Jam

BRIEF

To promote the McDowell's No.1 Whisky in West Bengal through influencers/creators consuming it during Pujo festival celebrations at home with their friends. Also, through YouTube and Instagram reviewers on their channel to promote the new blend.

ACTIVATION

Onboarding 2 Celebrity Players for 1 Hero Film, 4 Micro Influencers from West Bengal for statics & videos & 4 videos by Youtube/Instagram Bloggers/Reviewers for the campaign.
Here we targeted the audience through their love for the festive season around Pujo in West Bengal and recreated the emotion of celebration, cheer & enthusiasm, the festive mood with all ethenic flavor in their at-home get togethers with friends, consuming McDowell's No.1 Whisky with the bottle next to them. On the other hand, getting the youtube/instagram reviewers to review the new blend of New blend of McD No.1. stating “NAYI No.1 TRY NAHI KI, TOH WHISKY KAHAN PI?”