BRIEF

The objective of this campaign was to introduce the new packaging of the Signature Premier Whisky. Content that justifies the tagline “My Mark, My Signature”.

ACTIVATION

40+ Premium content Creators/Influencers/Photographers from across the country created content embracing their uniqueness and their personalized idea of success.

RESULT

• Generated over 1.5 Million Impressions from the campaign
• 40+ content generated on Instagram in over a month
• This campaign was praised by DIAGEO International and the content was nominated for their Internal awards
• Content generated from the campaign has been used as Display Posters for the brand in Diageo Offline Stores and Diageo Affiliated Stores

HASHTAGS USED

#MyWhiskyMySignature #CraftednotBlended