BRIEF

Need to do something significant concerning phone photography to showcase the power of OnePlus dual camera. Need to make people choose OnePlus over iPhone.

ACTIVATION

Conducted 56 workshops in 56 cities in an year. One day event with senior photographers/mentors which includes knowledge session and photo tour around the city. 15 seats per city only.

RESULT

• 2000+ Participants
• 10,000+ Entries
• 1 Million+ Impressions
• Presented this campaign in the Key Note presentation of OnePlus 6 launch
• Organic hashtag #ShotonOnePlusAcademy
• Similar campaigns started by POCO, Samsung, Nokia and Honor thereafter