BRIEF

RC DILER - To promote the new blend and pack of Royal Challenge Whisky in National Capital.

ACTIVATION

4 Celebrity influencers were selected to produce script based videos that relate to their field of work and talk about how the blend is smoother and richer than before connecting it to their life.

HASHTAGS USED

#MeriDilliKiNayiWhisky #RoyalChallengeWhisky