Royal Challenge IPL

BRIEF

To promote the All New Royal Challenge Whiskey through the love people have for IPL through them consuming it during the IPL match at home and making their Match Viewing Experience better.

ACTIVATION

Onboarding 18 Celebrity Artists and 10 regional pages for the campaign. Since during IPL people make plans to go out and watch matches with their friends, here we tried to recreate and show that emotion of cheer, enthusiasm and energy in their house, and with Royal Challenge whisky by creator’s side, be it watching match online with friends or calling them over or even with family (keeping social distancing in mind).