BRIEF

To promote new pack and new blend of All New Signature that has been crafted by natural ingredients by Master blender Louis Martin in different parts of the country.

ACTIVATION

Selected 18 celebrity influencers and 7 youtube/Instagram reviewers and produced premium quality scripted videos and photos. Celebrities spoke about their lives and related the new blend that made the content engaging with the audience.

HASHTAGS USED

#SignatureWhisky #SignaturePremierWhisky #NewSignature #CraftedFromNature #MySignature