BRIEF

To promote Singapore Tourism, take 10 influencers to Chiang Mai, Singapore, to cover it in all its glory, including food, lifestyle and nightlife.
#mypassioninsg

ACTIVATION

Hired 10 influencers across India, who are into different genre. They went to Singapore to capture photos around travel, culture, culinary and activities of Singapore with a predefined copy, hashtags and dates

RESULT

• 10 biggest influencers in India covered the city
• 100+ content generated on Instagram in a month
• 2,50,000+ impressions achieved from the content