BRIEF

To create commercial films for TVS iQube - India’s favourite Family EV, in major cities of India.

ACTIVATION

We shot across cities like Hyderabad, Ahmedabad, Chennai, Kolkata at prime locations like Charminar, Howrah Bridge, each in their local language for a personal touch with TVS iQube. We created concepts, designed and managed the shoots on all important celebrations around the time like Diwali, Ganpati, Onam etc. to reflect how a vehicle like TVS iQube becomes an integral part of one's life.