BRIEF

To promote the world's largest and most respected bartending competition, aiming to elevate cocktail culture and showcasing Diageo's premium spirits along with responsible indulgence through social media channels.

ACTIVATION

We collaborated with the most famous lifestyle influencers from all across country to attend the World Class qualifiers in India and then finals in Brazil.

RESULTS

Content got great response on social media channels and World Class became a popular event amongst influencers.