BRIEF

To create multiple Hero films for all social media channels of Signature and manage influencer content at Ziro Music Festival, the most unique and beautiful music festival that happens every year in Ziro Valley, Arunachal Pradesh.

ACTIVATION

Travelled with our production team to Ziro Valley and filmed for over 5 days, covering the campsites, activities and performances all around ziro, Also interviewed Apatani Tribe one on one. Influencers were invited from Arunachal, Guwahati, Kolkata, Delhi and Mumbai to attend and participate in brand activities and social media coverage.

RESULTS

• Production : Most videos were edited and shared in real time and taken live, loved by the brand team
• Influencer content also came out beautifully well and performed better than expected on all social media platforms
• Results were appreciated so much that we got to do it again next year.