BRIEF

TOrganise and cover India’s biggest Photo Meet with India’s largest community gathering of photography enthusiasts in a day
#IP_MEET

ACTIVATION

Selected 24 cities with biggest and the most active instagram audience to do a Photowalk with a local mentor. Attendees were asked to post pictures clicked during the event and one of them would win a free stay in any of the Zostel properties for a year.

RESULT

• 24 Photowalks in 24 different Cities in a day
• 1500+ participants across India
• Largest Photowalk of India till date
• 10,000 content created in a day across all social medias
• 1 Million+ impressions on Instagram in a week